Like any other television network, Nickelodeon has routinely gone through many different iterations and rebrands throughout its life, usually lasting for some years and containing multiple (and quite unique) assets. This page lists all known eras and on-air identities that the channel has used over the past few decades.
Dedicated era pages are still in progress!
| Era | Image | Start Date | End Date | Notes |
|---|---|---|---|---|
| Mime |  |
April 1, 1979 | April 11, 1981 | |
| Silver Ball |  |
April 12, 1981 | September 30, 1984 | |
| Orange Splat |  |
October 1, 1984 | June 4, 1993 | |
| Fontoid |  |
June 5, 1993 | October 6, 1996 | |
| Polka Dot |  |
October 7, 1996 | July 12, 1998 | |
| Toy Box |  |
July 13, 1998 | September 3, 2000 | |
| Abstract |  |
September 4, 2000 | October 10, 2002 | Internally known as "Redesign 2000". |
| Pictograph |  |
October 11, 2002 | November 2, 2003 | |
| The Splat is Real |  |
November 3, 2003 | December 17, 2004 | Internally known as "SPLAT!". |
| Nick Beat |  |
December 18, 2004 | December 31, 2005 | Internally known as "Superbumpers". |
| Nick Extra |  |
January 1, 2006 | September 1, 2008 | Internally known as "One Brand 1.0". |
| Rainbow Lines |  |
September 2, 2008 | September 27, 2009 | Internally known as "One Brand 2.0". Rating bugs from this era remained in use until March 2023. |
| Whitespace |  |
September 28, 2009 | April 8, 2011 (primary use) September 2, 2012 (secondary use) |
Internally known as "One Brand 3.0" and "2009 Rebrand", internally. Some elements remained in use up to 2014 and others were used infrequently up to 2016. |
| Projector |  |
April 9, 2011 | September 2, 2012 | Internally known as "One Brand 3.5" and "2011 Image Campaign", internally; includes "Animation Elevation". Used in tandem with the previous brand until 2012. |
| Pattern Pop |  |
September 3, 2012 | February 1, 2013 | |
| Technicolor Madness |  |
February 2, 2013 | March 10, 2017 | Includes "Big Heads", "Cut Outs", "Badges", "Video Game" and "Orange Background". |
| Kids First |  |
March 11, 2017 | March 3, 2023 | This era received a slight refresh on March 25, 2018. |
| The Splat Zone |  |
March 4, 2023 | present |
| Era | Image | Start Date | End Date | Notes |
|---|---|---|---|---|
| Nick Junior |  |
January 4, 1988 | September 4, 1988 | |
| Orange and Blue |  |
September 5, 1988 | April 2, 1993 | |
| Grow, Learn and Play |  |
April 5, 1993 | October 21, 1994 | |
| We Play to Learn |  |
October 24, 1994 | September 6, 1996 | |
| Play to Learn |  |
September 9, 1996 | October 4, 1998 | |
| Just for Me |  |
October 5, 1998 | August 31, 2001 | |
| Where I Play to Learn |  |
September 3, 2001 | September 12, 2003 | |
| Where I Play Along |  |
September 15, 2003 | October 8, 2004 | |
| Love to Play |  |
October 11, 2004 | September 7, 2007 | |
| Nick Jr. Play Date |  |
September 10, 2007 | January 30, 2009 | Internally known as "One Brand 1.0". |
| Nickelodeon's Play Date |  |
February 2, 2009 | September 25, 2009 | Internally known as "One Brand 2.0". |
| Play Date |  |
September 28, 2009 | February 29, 2012 | Internally known as "One Brand 3.0". |
| The Smart Place to Play |  |
March 1, 2012 | May 2, 2014 | |
 |
May 5, 2014 | May 18, 2018 | Internally known as the "Nick Jr. on Nick" rebrand. | |
| Ready to Play |  |
May 21, 2018 | July 4, 2023 | |
| Splat Zone Jr. |  |
July 5, 2023 | present |
| Era | Image | Start Date | End Date | Notes |
|---|---|---|---|---|
| Hello Out There from TV Land |  |
July 1, 1985 | 1998 | |
| Preserving Our Television Heritage |  |
1992 | 1996 | |
| Logobelly |  |
1996 | 1998 | |
| The Place for TV Hits |  |
1998 | 1999 | |
 |
1999 | 2001 | ||
| Unreality |  |
2001 | June 30, 2002 | |
| All Nite, Every Nite |  |
June 30, 2002 | 2005 | |
| Feels Like the First Time |  |
2005 | September 3, 2007 | The logo's color switched from blue to orange on January 1, 2007. |
| Splat at Nite |  |
September 3, 2007 | September 28, 2009 | |
| Dots |  |
September 28, 2009 | May 2016 | Internally known as "One Brand". The entire logo was turned orange on October 6, 2012, and the branding started being more diverse and altered by then. |
| Hashtags |  |
May 2016 | September 18, 2023 | |
| Retro Splat |  |
September 18, 2023 | present |